Category Guides
Harnessing the power of cinema for your brand.
Over the past five years or more, the nature of advertising has changed beyond all recognition. Advertisers traditionally turned to TV to reach mass audiences, shift brand perceptions and launch new products into markets. However, this reliance on a single medium no longer delivers the results it once did in a fragmented media landscape where quality engagement with targeted audiences is imperative.
| Motors Guide |
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Our Motors Guide highlights how automobile manufacturers such as Vauxhall, Toyota, Renault and Ford have harnessed cinema as an advertising medium to work for their brands - maximising TV campaigns, prompting sales, changing brand perceptions and raising awareness. All have utilised cinema with great results.
To request a copy of the Motors Guide email us at information@carltonscreen.com, alternatively click on the brochure image to download a pdf copy.
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| FMCG Guide |
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Our Retail Guide highlights how FMCG manufacturers such as Maltesers, Lucozade Energy and Jammie Dodgers have harnessed cinema as an advertising medium to work for their brands - maximising TV campaigns, increasing purchase consideration, driving brand awareness and shifting brand perceptions. All have utilised this unique medium with great results.
Our Retail Guide is now available, to request a copy email us at information@carltonscreen.com.
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| Toiletries and Cosmetics Guide |
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Click on the image above to download a pdf copy.
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Our Toiletries and Cosmetics Guide highlights how manufacturers such as Boots, L'Oreal, Nivea and Brylcreem have harnessed cinema as an advertising medium to work for their brands - maximising TV campaigns, increasing purchase consideration, driving brand awareness and shifting brand perceptions. All have utilised this unique medium with great results.
Our Toiletries and Cosmetics Guide is now available, to request a copy email us at information@carltonscreen.com. |