Useful Information
If you have any comments or feedback on our case studies or would like more information, please contact:
Anna Cremin
Carlton Screen Advertising
anna.cremin@carltonscreen.com
Tel: +44 207 534 6223
Carlton Screen Advertising has a dedicated team of researchers with various research backgrounds who work across a variety of services for Carlton Screen Advertising and the Cinema Advertising Association. Research includes:
- Admissions and Box-office analysis: weekly figures from EDI – click on the links to see the latest figures
- FAME and Film Monitor research.
- Case Study research across a variety of product categories
- Ad hoc Quantitative and Qualitative research proving the effectiveness of cinema
- All members of the team are MRG members and have full access to industry research sources including TGI, Nielsen Media Research and MediaTel.
Case Studies
Carlton Screen Advertising has conducted nearly 100 pieces of research over the last 15 years, search for a case study by product category, campaign objective or target audience
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Power To Change Minds
Click
here to read our study with SPA Research examining how cinema changes consumers' brand perceptions and consideration to purchase alongside TV
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Sector Guides
We've produced category guides to show how different advertisers have harnessed the power of cinema. Click
here to download pdf's or email us to request a copy
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Drawing Conclusions
Cinema advertising is proven to be recalled with significantly more detail and deeper understanding than other media advertising – read our brand new study on the psychology of ad effectiveness in different media environments
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The Power of Cinema
The media landscape has been through changes over the past decade. Carlton Screen Advertising commissioned SPA Research, the largest independent media research agency in the UK, to investigate how the 21st century consumer interacts with the most powerful medium on earth – cinema.
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FAME
FAME (Film Audience Measurement and Evaluation) is the cinema industry's currency and survey of audience trends and behaviour and is conducted annually by the Cinema Advertising Association. For more information click
here. Click
here to read the main headlines from Wave 1
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