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Case Studies
Are you looking for a case study to prove Cinema's effectiveness in answering the advertising objectives of a wide range of brands and advertisers?
Carlton Screen Advertising has conducted nearly 100 pieces of research over the past 15 years for advertisers who have wanted to evaluate the effect Cinema has had on their brand.
Our case studies cover 17 product categories, 10 campaign objectives and 8 different target audiences.
Please use our Case Study search form to your left to find a case study.
Case Studies Methodology
Carlton Screen Advertising works with research agencies to determine how exposure to an ad on Cinema affects recall and perceptions among a sample of cinemagoers.
Research predominantly takes the form of day-after recall interviews over the phone. At no time are respondents informed that the research is advertising related. Control samples are matched to the cinema sample in terms of demographic and any other specific requirement of a brand's target market.
Average scores from our database of research shows depth of communication is twice as high from Cinema than from TV, and prompted recall is 20% over and above TV.
If you have any comments or feedback on our case studies or would like more information, please call Chris Hall on +44 207 534 6223, or email
chris.hall@carltonscreen.com