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Friday 15 Aug 2008
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Seasonal Packages
Seasonal packages group particular films together at specific times of the year.
Buying On-Screen
AGP
Premier Packages
Family Focus Package
Seasonal Packages
Film Packages
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Bollywood
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For actual costs contact Carlton Screen Advertising on +44 207 534 6363
Seasonal Packages - The Awards Package
Just some of the upcoming films in the Awards Package:
The Awards Package delivers the more discerning cinema audience that seeks out critically acclaimed movies during the awards season.
The package will deliver 14 million admissions and kicks off with The Kite Runner on 28 December. Other films in the package include: Lust Caution, Things We Lost in the Fire, Charlie Wilson's War, No Country for Old Men, Sweeney Todd, The Other Boleyn Girl, Vantage Point and Love in the Time of Cholera.
The awards 'season' begins with the Golden Globes (13 January) quickly followed by Sundance (17-27 January) then the BAFTAs (10 February) and the big one, the Oscars (24 February).
The hype surrounding these awards drives cinema admissions, delivering an upmarket audience over the period.
The audience that watches these films is older than both the mainstream cinema audience and the population as a whole - 77% are aged over 25. They are also more upmarket than the mainstream cinema audience with a high proportion of ABC1s (78%).
15+ Awards Package Profile (AGP figure in brackets)
15-24
23% (38%)
25-34
26% (19%)
35-44
16% (18%)
45+
35% (25%)
Male
51% (48%)
Female
49% (52%)
ABC1
78% (67%)
C2DE
22% (33%)
Costs are calculated using a seasonally adjusted admissions base and a fixed cost per thousand.
Admissions are guaranteed and monitored using actual weekly admissions data provided by Nielsen EDI. In the event of overdelivery, those admissions are free of charge.
The Awards package is available nationally or by TV region.
A “U” certificate commercial is required for all ads in the Awards Package.
Call our sales team for specific costs by month and region +44 207 534 6363
Production
Cinema commercials are shown on 35mm film. Getting your TV ad transferred to film is simple, see our
Production Department
who can take care of everything for you.
The lead time from booking to getting on screen is 4 weeks.
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