Here are some of the films coming up that you'll get exhibition with in our Premier packages:
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- Premier packages enable you to target your campaign at a specific audience; costs are calculated using a seasonally adjusted admissions base and a fixed cost per thousand.
- Admissions are guaranteed and monitored using actual weekly admissions data provided by Nielsen EDI. In the event of overdelivery, those admissions are free of charge.
- The Premier Packages are available nationally or by TV region.
- A “U” certificate commercial is required for all ads in a Premier package.
Premier Male / Premier Female
- Premier Male and Premier Female packages allow advertisers tighter targeting of men and women while still benefiting from an audience guarantee and exhibition with blockbuster film product.
- Inappropriate film product is deleted from the package for up to 30% of total admissions, significantly improving the profile of either men or women.
Premier Youth
- The Premier Youth package allows advertisers to tightly target a 15-24 audience while still benefiting from an audience guarantee and exhibition with blockbuster film product.
- Films attracting significant audiences of under 15s or over 25s are deleted from the package up to 30% of total admissions.
Premier Plus
- The Premier Plus package allows advertisers to tightly target an ABC1 audience while still benefiting from an audience guarantee and exhibition with blockbuster film product.
- Inappropriate film product is deleted from the package for up to 30% of total admissions, significantly improving the profile of ABC1s.
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Male
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Female
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Youth
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Plus
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| 15-24 |
39% |
38% |
46% |
24% |
| 25-34 |
24% |
21% |
25% |
25% |
| 35-44 |
16% |
17% |
16% |
21% |
| 45+ |
21% |
24% |
13% |
30% |
| Male |
65% |
43% |
57% |
52% |
| Female |
35% |
57% |
43% |
48% |
| ABC1 |
65% |
65% |
65% |
69% |
| C2DE |
35% |
35% |
35% |
31% |
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| Weekly Admissions Base |
3.5 million per week |
| Less 30% Filter |
2,450,000 |
| CSA Audience Share |
1,822,800 (74.4%) |
| Weekly Cost |
£134,640 |
| Minimum Admissions Guarantee |
1,822,800 |
| Approx. No. of Screens |
1,780 |
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Production
- Cinema commercials are shown on 35mm film. Getting your TV ad transferred to film is simple, see our
Production Department who can take care of everything for you.
- The lead time from booking to getting on screen is 4 weeks - don't forget our Early Booking Incentive which guarantees 6% additional admissions free of charge if you can book your campaign 6 weeks in advance of the month is starts.
Clearance
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