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Off-Screen
There are many ways to promote your brand within the cinema foyer environment, take a look at the opportunities below or view our Interactive Cinema Foyer.
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For more information or to discuss any ideas you have, call the S&P team on +44 207 534 6363
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to view S&P campaigns
Get more from cinema: Off-Screen
From ticket backs to promotional sampling there are many opportunities available within the cinema. Take a look at the possibilities below to find out how you can get the most from the cinema environment.
Click here
to download our research into the added effect of foyer advertising.
Ticket Backs
: Advertise on the reverse of up to 3 million cinema tickets each week, ideal for adding a direct response mechanic to on-screen activity. Available on a site-by-site basis.
Popcorn Boxes
: Re-brand popcorn boxes and bags at cinemas placing advertising directly into the hands of cinemagoers as well as creating an impressive in-foyer display.
Product Sampling
: Managed distribution of up to 1 million samples each weekend in cinema foyers – available by film or demographic. This is an opportunity to connect with cinemagoers immediately after the film bringing on-screen advertising to life of simply accessing a fantastic environment.
Standees, Quad Posters, Counter Cards, Floor Stickers
: positioning of promotional signage in high traffic areas around the cinema foyer. Encourage interaction with the cinema audience via SMS mechanic or scratch cards.
Foyer TV
: Add foyer presence to on-screen activity with monthly pre-recorded video featuring trailers and advertising playing in over 200 cinema sites.
SMS Mechanic, Bluetooth
: SMS and Bluetooth are increasingly being used as successful response mechanisms in cinema foyers and via on-screen prompting.
6-Sheet Posters
: Reach cinemagoers with the impact and visibility of the 6-sheet medium in over 200 cinemas around the country. Go to
6-sheets and washroom posters
page.
Washroom Posters
: panels available across 170 sites, available for male / female or unisex campaigns. Go to
6-sheets and washroom posters
page.
For more information, or to discuss any ideas you may have, call the Creative Solutions team on +44 207 534 6363.
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