On-Screen Posters and On-Screen Digital adverts are a great opportunity for local advertisers to put their brand or service on the big screen without having to shoot a commercial onto film.
They are available in over 100 cinema sites nationwide covering over 1000 screens.
On-Screen Posters
On-Screen Posters are available at Cineworld, AMC, selected ODEON, Empire and Independent cinemas.
Projected via a 35mm slide carousel, On-Screen Posters combine the impact of a poster site with the benefits of a captive and expectant audience.
Each advert is shown at least once prior to the advertising reel before every film and is on screen for 15 seconds, interspersed with trivia and cinema information.
With a maximum of 9 local advertisers on screen at any time, it is the perfect way to avoid the clutter of many local advertising environments.
On-Screen Digital advertising utilises cutting-edge technology to introduce movement to the On-Screen Poster format making adverts more exciting and dynamic. Powerful projection makes them more vibrant, increasing audience interest.
On-Screen Digital advertising is currently available at 14 sites in the UK.
- ODEON Edinburgh
- ODEON Gateshead
- ODEON Manchester Printworks
- ODEON Dudley
- ODEON Norwich
- ODEON Cardiff
- ODEON Bracknell
- ODEON Bayswater
- ODEON Greenwich
- ODEON Surrey Quays
- ODEON Sutton
- ODEON Maidenhead
- Empire Swindon
- Empire High Wycombe
Digital transfer to the cinema via satellite gives a fast copy turnaround and makes regular changes quick and easy.
Getting Your Ad On-Screen
On-Screen Posters:
Carlton Screen Advertising will handle all the production required to get your image on screen.
All we need is for you to supply the design of the ad you require, and we will do the rest. If you do not have a designer already, we can recommend one for you.
From camera-ready artwork we will shoot the image to film and make and distribute your slides to the cinema. This process takes around 4 weeks.
The charge is just £100 for up to 3 sites for On-Screen Posters.
Production Specifications
Click
here to download On-Screen Posters Production Specifications for ODEON, Empire and Independents cinemas.
Click
here to download On-Screen Posters Production Specifications for AMC cinemas.
On-Screen Digital:
From layered artwork we will animate the image and send it by satellite to the cinema. This process takes around 2 weeks.
The production cost is just £200 per site.
Production Specifications
Click
here to download the On Screen Digital Production Specifications – PSD / Illustrator Layered File.
Click
here to download the On Screen Digital Production Specifications – Completed Digital Video File.
What They Cost
Usually bought as a 52-week contract but are available from as little as 4 weeks.
They are shown before every film, at every screen, every day - from the latest family film to the biggest blockbusters - adverts must therefore be suitable for all ages.
On-Screen Posters
- A 52 week contract costs from just £15 per screen per week
- All screens must be taken at any site, i.e. a 10 screen cinema = £150 per week x 52 weeks = £7,800 for a year
- Each advert is shown on average 3 times a day, 7 days a week - that's over 10,000 showings a year at only 71p per showing
On-Screen Digital
- A 52 week contract costs from just £20 per screen per week for a 15" ad
- All screens must be taken at any site, i.e. a 10 screen cinema = £200 per week x 52 weeks = £10,400 for a year
- Each advert is shown on average 3 times a day, 7 days a week - that's over 10,000 showings a year at only £1.13p per showing
Please contact your account manager for shorter campaign costs.
Testimonials
"I have been more than pleased with the service, and after monitoring the response found that the advertising has increased sales."
Keith Thomson, Proprietor, The Raddon Court Outlet Centre - Warrington
“We at Challenger get innumerable comments from customers saying they have seen us at the cinema. One can’t ask for more.”
Tim Lester, Managing Director Challenger Tyre & Auto Centre Ltd – Derby
“We have used cinema advertising for the first time this year and the feedback has been very positive. Our ads need to attract prospective students of all ages right across the borough, and cinema has proved second to none for this. We've been delighted with the service and the brand awareness the cinemas have built for us at CONEL and look forward to working with Carlton Screen Advertising in the coming years.”
Karen Sheward, The College of North East London
"Since advertising on the UCI cinema at Gateshead we have had many new customers, especially ones from all over the country who have visited the Metro Centre. Thank you."
Sadie Ayton, Sadie the Bra Lady
"Grainger Games have advertised on the cinema screen for nearly 3 years and have found it an ideal way to reach our target market."
Scott Sibley, Grainger Games