What is a cinema admission? During a cinema week (Friday through to Thursday) a cinema admission is someone who has paid to see a film in a cinema environment. Cinema admissions are collected by Nielsen EDI on a weekly basis.
How long is the production lead time?
The lead time from approved copy to getting your ad on screen is 4 weeks.
What is the difference between a consecutive and an alternate week campaign?
A consecutive week campaign runs continuously from beginning to end. An alternate week campaign is run on alternate weeks, i.e. one week on, one week off (an alternate week campaign, therefore, requires less prints).
Why is production for a consecutive week campaign more expensive?
Because you need approximately twice as many prints.
Why do I need twice the number of prints? This is due to the time it physically takes to create an ad reel. The ad reel is put together by our production staff throughout the week for the following week’s exhibition. If a campaign is running on consecutive weeks, the second week’s prints are being put together while the first week’s prints are being exhibited.
What is the cost of production? The production cost is the cost of converting your advert onto the 35mm prints needed for cinema projection. This includes the transfer cost and cost for the number of prints produced. Our
Production team will be able to give specific costs.
What is production cost based on?
The production cost is based on the transfer cost, number of prints required and copy length.
What is the minimum length of a cinema ad?
5 seconds.
What format does production need to be in? Production is really easy, just supply your ad in the following format and we'll take care of the rest:
- Picture: Digibeta or HDCAMSR
- Sound: Dolby Digital 5.1 cinema mix with backup Dolby SR cinema mix supplied on Dolby MO disc
How many screens will I be on?
This depends on the campaign, ask your representative at DCM for specific details.
Can I book last in reel?
No, however, we ensure a fair rotation of the adverts.
Do I have to book a whole week or can I buy day parts? Cinema advertising space is sold by the week, Friday to Thursday.
What is the minimum period you can buy cinema for? 1 Week.