Carlton Screen Advertising: Family Focus Package

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Family Focus Package
The Family Focus package allows advertisers to reach families by advertising with all family films in seasonal bursts or annually.

Production & Clearance

For actual costs contact Carlton Screen Advertising on +44 207 534 6363

The Family Focus Package

Just some of the upcoming films in the Family Focus package:

93% of 7-14 year olds ever go to the cinema and 28% go at least once a month
(Source: CSA/Film Monitor)
12 years ago there were just five family films released at the UK box office taking £53m. Last year that figure was 21 films taking £206m – 57 million admissions.
Family films are characterised by accompanied viewing, 70% of kids go with a parent or other adult. 62% specifically go with a parent. The average group size is 4.02.
(Source: Caviar 23)

The Family Focus Cinema Audience Profile
7-14	36%
15-24	17%
25-34	17%
35-44	20%
45+	10%
Male	49%
Female	51%
ABC1	61%
C2DE	39%

The Family Focus pack is delivered in bursts across the year that coincide with school holiday dates
It can be bought:
annually at an incentivised rate

on a full burst by burst basis

matinee only to reach a core HW + Kids audience

or by specific film
All activity is sold on a national or regional basis

Annual Package - Burst by Burst Call our sales team for specific costs by month and region +44 207 534 6363
Period	Films Included	Est. CSA Admissions per Burst
Summer 2008 27 June - 11 September 11 Weeks	The Chronicles of Narnia: Prince Caspian Kung Fu Panda Journey to the Centre of the Earth - 3D Wall-E Space Chimps Wild Child College Road Trip	21,260,000
Autumn 2008 10 October - 13 November 5 Weeks	Fly Me To the Moon 3D City of Ember High School Musical 3 Igor	6,760,000
Christmas 2008 21 Novemver - 1 January 6 Weeks	Harry Potter and the Half Blood Prince Madagascar: Escape 2 Africa Inkheart The Tale of Desperaux Bedtime Stories	17,200,000
February 2009 13 February - 5 March 3 Weeks	Secret of Moonacre Bolt Hotel for Dogs They Came From Upstairs	5,990,000
Easter 2009 20 March - 28 May 10 Weeks	Beverley Hills Chihuahua Coraline Monsters Vs. Aliens Race to Witch Mountain Hannah Montana Movie	7,730,000
Summer 2009 5 June - 30 July 10 Weeks	Old Dogs Ice Age 3 Up 3D Land of the Lost	13,720,000
Autumn 2009 2 October - 22 October 4 Weeks	Toy Story 3D Hotel Transylvania G-Force	5,990,000
Christmas 2009 13 Nov - 24 Dec 6Weeks	A Christmas Carol Fantastic Mr. Fox	3,090,000

Production

Cinema commercials are shown on 35mm film. Getting your TV ad transferred to film is simple, see our Production Department who can take care of everything for you.
The lead time from booking to getting on screen is 4 weeks

Clearance

Cinema Advertising Association cinema buying guidelines ensure your campaign meets industry agreed standards.