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Bollywood
Easily reach an Asian film audience with our Bollywood Package
Cinema tickets
The Bollywood Package

  • The UK is the biggest market for Asian films outside India. Bollywood films regularly make the Top 10 at the weekly UK Box Office; in 2006 Bollywood films accounted for 7 of the top 10 foreign language films.
     
  • Asians are big cinema consumers: 83% of Asians ever go to the cinema, 42% of them go once a month or more. They are more likely to go with groups of friends or family: average group size is 4, compared with 3 for all other cinemagoers.
     
  • There are currently about 50 screens a week represented by Carlton Screen Advertising that regularly screen Bollywood films giving you the opportunity to target areas with a highly concentrated Asian population.
     
  • Advertising is available for a minimum of 13 consecutive weeks and can appear across all Independent and Multiplex Bollywood presentations
     
 
Bollywood Package - Cinema Audience Profile

For a film where 81% of the audience were from an Asian background

4-14 21%
15-24 26%
25-34 25%
35+ 27%
Male 46%
Female 54%
ABC1 81%
C2DE 19%

 
 
Example of a Campaign Cost - based on 30" commercial, includes production

Call our sales team for specific costs by month and region +44 207 534 6363

Duration Admissions  Costs
13 Weeks 1,040,000 £28,947

Admissions guaranteed for 6 months+ campaigns
 
 
  

 
 
Production

  • Cinema commercials are shown on 35mm film. Getting your TV ad transferred to film is sinple, see our 
    Production Department who can take care of everything for you.
     
  • Lead times from booking to getting on screen are 4 weeks.

Clearance
  • A "U" certificate commercial is required for the Bollywood Package
     
  • Cinema Advertising Association cinema buying guidelines ensure your campaign meets industry agreed standards.
     
 
Copyright Carlton Screen Advertising © 2007