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Art Screen
Target the most select and affluent cinema audience with the Art Screen Package
Cinema tickets
The Art Screen Package

Just some of the upcoming films in the Art Screen Package:
 
Elizabeth: The Golden Age American Gangster Beowulf The Darjeeling Limited Rescue Dawn The Kite Runner
 


  • The Art Screen Package allows the advertiser to target the most select cinema audience at Art Screen sites and with Art Screen films at mainstream locations. E.g. ODEON Covent Garden isn't a boutique cinema but it shows upmarket Art Screen films.
     
  • The audience that watches art house films is older than both the mainstream cinema audience and the population as a whole - 84% are aged over 25.
     
  • They are also more upmarket than the mainstream cinema audience with a high proportion of affluent AB's (39%), and ABC1s (74%). 
     
  • Art Screens tend to be concentrated in metropolitan areas and towns with an affluent population such as Bath, Chichester, Nottingham, Edinburgh and London.
     
  • Art screen film product tends to include Independent films, foreign language films and documentaries – all of these genres are becoming more popular with a mainstream audience. Top art house films of 2006 included : Brokeback Mountain, Memoirs of a Geisha, The Queen and Volver.
     
 
The Art Screen Cinema Audience Profile

15-24 15%
25-34 21%
35-44 18%
45+ 45%
Male 42%
Female 58%
ABC1 74%
C2DE 26%

 
Example of a Campaign Cost

Call our sales team for specific costs by month and region +44 207 534 6363

Estimated Weekly CSA Admissions 391,650
Weekly Cost

Can be bought London only - 50% of cost, 50% of admissions		 £28,947
13-Week CSA Admissions Guarantee

We can only guarantee admissions for a minimum of 13 weeks		 5,091,450
Cost Per Thousand £73.91
13-Week 30" Screentime Value £376,311
Estimated CSA Screeens (London)  450 (225)


The Art Screen Package is available to buy on a screen-by-screen basis in over 250 screens at 105 sites, a combination of Independents and specialist multiplexes.
 
Choosing screens at art house cinemas opens up an even more upmarket cinema audience who choose to watch films in a stylish, fashionable and sociable environment: many art screen cinemas have bars and cafes.


 
Production

  • Cinema commercials are shown on 35mm film. Getting your TV ad transferred to film is simple, see our 
    Production Department who can take care of everything for you.
     
  • The lead time from booking to getting on screen is 4 weeks.

Clearance
 
Copyright Carlton Screen Advertising © 2007