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Alcohol
The Alcohol Package is a cost effective way of reaching the adult cinema audience while ensuring alcohol ads are only shown with appropriate films.
Cinema tickets
The Alcohol Package

  • The Alcohol Package is similar to the AGP but all films deemed to have an audience comprising 25% or more under the age of 18 are removed (a 35% admissions filter is applied). 
     
  • Costs are calculated using a seasonally adjusted admissions base and a fixed cost per thousand.
     
  • Admissions are guaranteed and monitored using actual weekly admissions data provided by Nielsen EDI. In the event of overdelivery, those admissions are free of charge.
     
  • The Alcohol Package is available nationally or by TV region. 
      
     
 
18+ Alcohol Cinema Audience Profile

18-24 34%
25-34 28%
35-44 20%
45+ 18%
Male 53%
Female 47%
ABC1 64%
C2DE 36%


 
 
Example of a Campaign Cost

Call our sales team for specific costs by month and region +44 207 534 6363

Weekly Admissions Base: 3.5 million per week
Less 35% Filter 2,275,000 per week
CSA Audience Share 1,691,550 per week (74.4%)
1 Week 30" CSA Ratecard Cost: £108,462
Minimum Admissions Guarantee 1,691,550
Approx No. Screens 1,660


 
 
Production

  • Cinema commercials are shown on 35mm film. Getting your TV ad transferred to film is simple, see our 
    Production Department who can take care of everything for you.
     
  • The lead time from booking to getting on screen is 4 weeks - don't forget ou Early Booking Incentive which guarantees 6% additional admissions free of charge if you can book your campaign 6 weeks in advance of the month is starts.

Clearance
 
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