Carlton Screen Advertising: AGP

Home | Planning & Buying | Buying On-Screen | AGP

AGP
The Audience Guarantee Plan is the most cost-effective way of reaching the whole adult cinema audience

For actual costs contact Carlton Screen Advertising on +44 207 534 6363

The Audience Guarantee Plan

Here are just some of the films you'll get exhibition with in the AGP package:

AGP campaigns run with all films except children's films (a 10% admissions filter is applied). They guarantee the required number of admissions for your campaign.
Costs are calculated using a seasonally adjusted admissions base and a fixed cost per thousand.
Admissions are guaranteed and monitored using actual weekly admissions data provided by Nielsen EDI. In the event of overdelivery, those admissions are free of charge.
The AGP is available nationally or by TV region.
A “U” certificate commercial is required for all ads in the AGP package.

Example of a Campaign Cost Call our sales team for specific costs by month and region +44 207 534 6363
Weekly Admissions Base:	3.5 million per week
Less 10% Children's Filter	3,150,000 per week
CSA Audience Share	2,343,600 per week (74.4%)
1 Week 30" CSA Ratecard Cost:	£136,664
Minimum Admissions Guarantee	2,343,600
Approx No. Screens	2,290

Production

Cinema commercials are shown on 35mm film. Getting your TV ad transferred to film is simple, see our
Production Department who can take care of everything for you.
The lead time from booking to getting on screen is 4 weeks - don't forget our Early Booking Incentive which guarantees 6% additional admissions free of charge if you can book your campaign 6 weeks in advance of the month is starts.

Clearance

Cinema Advertising Association cinema buying guidelines ensure your campaign meets industry agreed standards.