 Quantum of Solace continues
where Casino Royale left off; Bond is seeking revenge for the death of Vesper Lynd
and is going after the organisation that forced her to betray him. Bond and M, their
relationship still prickly, discover that Her Majesty’s Government and the CIA have
both been infiltrated by a group known as Quantum.
Working under the cover of environmental science research, Quantum has plans to
force a coup d’état in Bolivia and take control of its water supply. With the help
of a beautiful Russian-Bolivian agent (Ukrainian actress Olga Kurylenko) and MI6
Agent Fields (up-and-coming British actress Gemma Arterton) Bond needs to stay one
step ahead of M, the CIA and Quantum if he is to disrupt their scheme.
What you need to know:
Bond is back, bigger than ever and appealing to everyone. If proof were needed,
Casino Royale took £55.6m at the box office and we expect Quantum of Solace to continue
the resurgence of the Bond franchise.
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Watch the new Quantum
of Solace trailer here
Key Figures:
• Release Date: 31st Oct ‘08
• Expected cinema admissions of 8.6 million
• Cast: Daniel Craig, Gemma Arterton, Judi Dench, Olga Kurylenko
• Director: Marc Forster (‘The Kite Runner’)
• Est. Release Size: Saturation release (£40m - 6wk box office)
• Target Audience: Male, Female
• Book before 15.08.08 for an additional 6% admissions.
• The film will reach:
• 30% of 15-24 ABC1s
• 26% of 15-34 ABC1s
• 23% of 15-34 males
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© Columbia Pictures/MGM
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In 2006 Casino Royale took £19.4 million at the UK box office in its first week
and over £55m during its entire run.
Quantum of Solace is set to rival that when released later this year and will provide
the perfect platform for targeting male audiences in their masses.
Take advantage of the relaxed and engaging cinema environment by running a sampling
campaign in the foyer, and put your product directly into the hands of your audience.
Book a Sampling Campaign
Nivea capitalised on this opportunity in 2006 by sampling 86,000
men’s deodorants over the opening weekend (Fri and Sat) of Casino Royale across
21 sites.
To get you thinking about a sampling campaign for your brand we have developed three
great early booking offers for Quantum of Solace:
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Offer 1:
2 sessions (Fri &
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